Michael Rubini - UX/UI Designer
Michael Rubini – UI/UX Designer
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Santa Fe University of Arts

 

Santa Fe University of Arts

 

Santa Fe University of Arts is one of the most renowned institutions in the US for those who want to pursue studies in Art or film.

Their state-of-the-art facilities, professional network, financial aid and record of successful graduates working in big projects, were some of the features they wanted to communicate better to future students.

This project was done while working as a contractor with High Start Group and the amazing group of smart, talented people that work there.

 

My responsibilities:

• UX/ UI design

• Iconography.


 

Objective

The main goal was to get visitors to fill out the form to get a guide with more information about their program of interest.To achieve this it was necessary to provide information that engaged with the visitor and helped them make a more informed decision.

The content was laid out in a way that could be easy to scan, with clear titles and sections that offered information in readable chunks.

 
 
 
 

1.

It was important to establish the university's expertise and the long history of commitment to their students and providing quality education, so we used some facts about awards, flexible programs and testimonials from former students as a form of social proof.

Adding a gallery with pictures of the campus and some facilities the university has, plus a professional award-winning project from students helped communicate the high-quality education the university provides.

Lastly, we added information about financial aid for students, equipment and mentorship they will get right from the beginning of their program.

 

2.

Adding a gallery with pictures of the campus and some facilities the university has, plus a professional award-winning project from students helped communicate the high-quality education the university provides.

Lastly, we added information about financial aid for students, equipment and mentorship they will get right from the beginning of their program.

Around 48% of visitors were unfamiliar or slightly familiar with the Kaplan brand, so we had to make the user acquainted with the brand by showing credentials, hard numbers on financial aid and program courses as well as social proof to begin to build a relationship with them.