21st Century Insurance
High Start Group commissioned me to create a responsive landing page for 21st Century Insurance so users could get quick information about savings on car insurance, know more about the company's history and its key differentiators.
Having a good content flow in place was important to communicate clearly and promptly with users, providing only the information they needed to keep them engaged throughout their journey.
User data showed the importance the mobile version could have on those users that were looking for insurance options. This was an opportunity to give the user a better experience and capitalize on that behavior and grab their attention earlier in their journey.
Most insurance companies require a good amount of information to give users a quote on their services and we knew the process began on mobile, where the user is at the top of the funnel looking for different vendors and offers to make a more informed decision before moving to desktop and finish the process by filling the form.
To support this, we had to give users the option to begin filling the form on mobile and later retrieve it on desktop to continue the process where they left off.
The Farmer's Insurance brand and history were used to leverage their expertise and differentiate 21st Century from competitors. Adding a testimonial as social proof right below this section helps keep the user engaged.
By showing a list of benefits we reinforce the brand unique selling proposition.
Adding contact information at the end of their journey helps easy frictions that might exist at this point.
The mobile version was key to engaging those user looking for different insurance options. By adding an option to retrieve a quote started on mobile, we eased any friction for users who wanted to finish the process of filling the form.
The overall design and layout was modified for easy reading and to keep the user engaged. The contact number was also given the call function so users who wanted to talk to a representative at that point could do it, eliminating any extra step to achieve the same goal.